Set up your PPC campaign in 7 easy steps
In any well-structured online marketing campaign, Pay-Per-Click (PPC) is of high importance. With PPC, online business owners get the chance to advertise their brand or products even when they are...
View ArticleThe Benefits of Customer Reviews
Credibility is a major factor for the success any online business. Unlike physical stores where you can directly touch or test the product, online stores don’t offer this capability. The products can...
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5 Ways How Playing Pokemon Go Is Like Real-Life Entrepreneurship
Since Pokemon GO was created, we have seen people from all walks of life rushing to catch the little imaginary creatures. It is a guilty pleasure especially since you consider how much of a...
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Victory Dance – Accepted on Huffington Post!
After about a month, I’ve finally managed to get an article accepted on the Huffington Post! You can read more about the article here.
View ArticleWhat I Uncovered About The Know Like Trust Principle
“All things being equal, people will do business with, and refer business to, those people they know, like and trust.” ~ Bob Burg, Best Selling Author of Endless Referrals One of the natural laws of...
View ArticleHow Deciding Not To Give Free Consultations Changed My Business
When I first started my business many years ago, I used to offer free consultations. What happened next was – I met so many businesses and gave free advice. At the beginning, it was fun. I listened...
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Attracting Drivers & Entrepreneurs – A Dissection of an Uber Singapore Ad
A few weeks ago in early September 2017, I saw a very interesting video ad by Uber on Reddit. Now before you continue reading – here is a disclaimer! All views expressed on this site are my own and do...
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Paid Consulting Sessions – What’s The Difference?
I currently offer 2 different consulting sessions. Both of these consulting sessions are personalized and will be tailored for your business. While every business is different, what I do know is that...
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Goodbye 2017 – Hello 2018
2017 has been a year of various milestones. I’ve focused deeply on understanding copywriting and understanding the power of persuasion, storytelling and empathy to convert leads to buyers. For digital...
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When Leads Do Not Convert To Actual Sales
When I was doing my presentation to the Exabytes audience a few days ago, I shared about the various industries I worked with. The industries ranged from niche columbariums to fitness gyms to dating...
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